手机二八杠

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做外贸必须懂这些老外的采购规律

FABUZHE:和记娱乐网址  LAIYUAN:http://sestocentro.com  FABURIQI:2018-11-14  LIULAN:4020CI

摘要:这里的生产周期定为下单后,从产前样(pre-production samples)开始到CRD( 货物出运 Cargo Ready Date)的时间段。根据订单的不同性质
 

ZHEILIDESHENGCHANZHOUQIDINGWEIXIADANHOU,CONGCHANQIANYANG(pre-production samples)KAISHIDAOCRD( HUOWUCHUYUN Cargo Ready Date)DESHIJIANDUAN。


微信图片_20181114135252.jpg


根据订单的不同性质,分为:


1. TOUCIMAI(1st Time Buy) HUOZHEFANDAN(Replenished)。

2. GONGYINGSHANGCHUKOUDINGDAN(Direct Import) HUO GONGYINGSHANGGUONEIDINGDAN(Domestic)


BUTONGGONGYINGSHANGDECHANNENGBUTONG,YINCIRUGUOBUZUOSHUJUCHULIJIUHUIFEICHANGHUNLUAN。JIANDANBIAOGETONGJIZHIHOU,JIJIAGONGYINGSHANGDESHENGCHANZHOUQIDAZHIRUXIATU:



ZHU:GONGYINGSHANGCHUKOUDINGDANYIBANYAOSHEJIDAODISANFANGCESHIHEYANHUO,ERTONGCHANGGONGYINGSHANGGUONEIDINGDANYAOQIUXIANGDUIJIANHUA,YINCIDIDINGDANDESHENGCHANZHOUQIHUIBIDomesticDINGDANDESHENGCHANZHOUQIZHANGYIXIEBUNANLIJIE,YISHANGSHIYIGEJIANDANDEGEGONGYINGSHANGDESHENGCHANZHOUQIDETUSHIBIAOGE。


“再来看下单规律”


JIANGXIADANGUILVZHIQIAN,WEILEFANGBIANLIJIEHEXIAOHUA,JIANGDINGDANXIANGMUHUAFENWEILIANGZHONG:


1.Promotion Order(CUXIAODAN,YICIXINGXIADAN)

2. Inline Order(HUIYOUFANDANDEZHANGQIDINGDANXIANGMU,WEIQIZHISHAOYINIAN)


CUXIAODANXIANRANBATOUCIMAI(1st Time Buy) DELIUCHENGZOUWANJIBENJIUoverLE,ER Inline OrderCHULETOUCIMAI,HAIHUIBAOHANFANDANBUHUO。


ZHENGHAOJINTIANSHOUDAOGUOWAIZONGBUDEYOUJIAN,Spring 2019 Domestic (Inline)XIANGMUDESUOYOUDINGDANQUANBUQUEDINGXIALAILE,NEIMEXIAOcanJIUYI2019DECHUNJIXIANGMUWEILIBA。


YIBANCHUNJIXIANGMUDEDINGDAN,DOUHUIZAI9YUEDIZHIQIANQUANBUXIAJIGONGYINGSHANG。WEISHENME?ZHEIJIUYAOHUIDAODIYIDIAN,GONGCHANGDESHENGCHANZHOUQIJIXIANGDUIGUDINGDECHUANQIANPAILE。


WOMENXIANSHUNZHETUI,9YUE20RIXIADAN,ANZHAO demostic DE1st Time Buy production timeline,(XIADANRIQI+SHENGCHANZHOUQI) ZUIKUAIDECHUYUNSHIJIANSHI11YUE5RI,ZUICHIDECHUYUNSHIJIANJIUSHI11YUE29RI。KANQILAIHAIZAOA,LI2019NIANHAIYOUYIGEDUOYUE,QISHIBUSHIDE。


HUOFAZHIHOU,WOMENHAIYAOSUANHUOWUZAIHAISHANGPIAODESHIJIAN,CHUQUYIXIEYUNSHUSHIJIANJIAODUAN(20TIANZUOYOU)DEDONGNANYA、MEIGUOXIBUDIQU,HUOWUQUQITAGUOJIAHEDIQUDEHAIYUNSHIJIANZAI40TIANZUOYOU,JIASHANGBAOGUANQINGGUANSHIJIAN,ZHENGGEHAIYUNSHIJIANJIUZAI55TIANZUOYOU。


ZHEIYANG,HUOWUDAODAKERENCANGKUSHIJIANYIJINGDAOLE2019NIANDE1YUE24HAO,ZUIHOUKEHUHAIYAOGENJULINGSHOUSHANGDINGDAN,CONGZIJIACANGKUFENBIESONGQUBUTONGDEMAIDIAN,LUSHANGYEHUIHAOFEIYIXIESHIJIAN,ZHENZHENGCHUNJIXIANGMUDAOMENDIANKAIMAIRIQIJIUSHI2YUE5RI。


RUCILEITUI,1st Time BuyDEDINGDANDEXIADANSHIJIANGENJUXIANGMU(Spring 2019, Christmas Promotion, Fall 2018DENG)DEBUTONGSHIYOUJIKEXUNDE。SHENGDANJIEDECUXIAOXIANGMUXIADANSHIJIANBUHUIWANYU5YUEDI,Fall 2018DEXIADANSHIJIANBUHUIWANYU4YUEDI。


WOMENXIANZAIGENJUBUTONGXIANGMUDEXIADANRIQIDAOTUI,DISANGEYEWUGENZONGYAODIANJIUHENZIRANERRANDECHUXIANLE。


LIRU,ZHUDASHENGDANJIECUXIAOLIPIN,NEIMEZAIMEINIANDE4YUEZHIQIANJIUBIXUTUIJIANSHENGDANJIECUXIAOXINPIN,ERQIE3-4YUEFENZHEIGEJIEDUANGONGSHIQIANGYIXIEWEIMIAO。YINWEIZAIZHEIGEJIEDUAN,BuyerHESalesTAOLUNCHOUBEIBINGQIEQUERENDEZHENGSHIZHEIYINIANDESHENGDANJIECUXIAOXIANGMU。CHUNJIXINPINSHEJIZUIHAODETUIXIAOYUEFENWEI6-7YUEFEN,SHANGBANNIANDEBuy TripTUIXIAOZAI2-3YUEFEN,XIABANNIANDEBuy TripTUIJIANZAI7-8YUEFEN。


YISHANGSHIPUTONGXIAOFEIPINDE1st Time BuyXIADANGUILVYIJIYEWUGENZONGDIAN。


“返单的下单规律”


Replenished OrderXIADANGUILVZUIZHUYAOYINGXIANGDAODESHIGONGYINGSHANGDEBEILIAOHEPAICHAN,KEHUHUIGENJUGONGYINGSHANGDEFANDANSHENGCHANZHOUQI,ZIJIADECANGKUKUCUNQINGKUANGYIJIXIAOSHOUYUQILAIZHIDINGJIHUAANPAIXIADAN。


ZHENDUIXIANGSHUDELAOKEHU,YEWUKEYIXUNWENJIDUHUONIANDUOrder Forecast,YICIWEIYIJUDINGGOUWULIAOHEANPAISHENGCHAN。JIZHONGDEWULIAOCAIGOUKEYIJIANGDICAIGOUWULIAODECHENGBEN,JISHIDEXIAOSHOUBUZUJIANGDIJIAOQIYANWUDENGEWAISUNSHI,HELIKUCUNJIANGDIBUBIYAODEKUCUNCHENGBEN。


YOUCIKEJIAN,JINGZHUNDEYUQIJIJIHUASHIFEICHANGYOUYONGDE。BUGUO,YAOTIFANGKERENBUHELIDEOrder Forecast,YOUSHIKERENGUODULEGUANZAOCHENGDEexcess inventoryYOUKENENGHUIWUCHIDEYAOQIUNIGONGTONGCHENGDAN。


ZHIYUGONGCHENGLEICHANPIN,WOBUSHITAISHUXI,XIAMIANYINYONGYIGEDELIZI:


BIRUWUXINGJIJIUDIANCAIGOUJIAJU,ZHEIGEJIUDIANZAIGANGKAISHILIXIANGDESHIHOU,JIUKAISHIZUOYUSUAN、ZHAOBIAO,GEZHONGCHANPINDEGONGYINGSHANGDOUYAOCANYUTOUBIAO,BIRUJIAJU,JIANCAI,MENCHUANG,DIBAN,XIYUCHANPIN,MAOJINCHUANGLIAN......DENGDENG,DOUXUANZHONGZHIHOU,CAIKAISHIZHENZHENGDEJIANJIUDIAN,YINIANBANZAIJIUDIANJIANHAO。ZAIZHEIGEGUOCHENGZHONGYICIDEZAICIZHAOBIAOTANHETONGXIJIE,DENGDAOJIUDIANKUAIJIANHAO,CAIKAISHILUXUQIAODINGJIAJUYIXIEWUPINDECAIGOUDINGDAN。


ZHEIYIGEGUOCHENG,LAILAIHUIHUIHUITANHENDUOCI,BUTINGDEZHETENG,BUTINGDEDAYANG,SHENZHIBUTINGDIXIUZHENGWANSHANFANGAN;CONGDIYICITOUBIAODAOZUIHOUZHENZHENGQIANXIALAIHETONGGONGHUO,ZHONGJIANJIBENSHANGYAOJINGLI1.5-2NIAN。SUOYIZHIDAOLEZHEIGEJIEZOU,NIJIUGAIZHIDAOZIJICHUYUNAGEJIEDUAN,GAIWANGNAFALI。

SHUOBAILE,ZHEISHICONGSHIJIANDIANSHANGLAIBAWOGENZONGYEWU,BuyerGENSalesMENMEINIANGENJUJIDINGDESHIJIANDIANXIANGMULAIMANGHU,KANYOUXINRENSHIFOUNENGZAIJIEDIANSHANGWOZHUJIHUI。


MAIMAIMAIMAI,MAISHILIBUKAIMAIDE,MAIMAIDEZUIZHONGMUDESHISHIXIANCHANPINDEJIAZHI,MAIDEZHIZESHIZHICHIXIEZHUSHENZHIYINDAOMAICHONGFENSHIXIANCHANPINJIAZHIDEZUIDAHUA。


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